Friday, April 17, 2009

When Outer Rim Marketing works

The Buffalo Bills have capitalized on the fan base in Toronto, by playing games in the "Bills Toronto Series" across the border. While roughly 99 miles is not an impossible drive for Toronto-based Bills fans to undertake for game day, the Bills are demonstrating their ability to capitalize on a strong segment of their market by bringing the product to them.

Business First of Buffalo is reporting that Rogers Communication would like to see more of the same.

Of course, critics will say that the ticket prices are absurd. Average game ticket prices in 2008 were over $180 in Toronto, and in 2009, they have been reduced approximately 17%. Still, the Bills have the lowest season ticket average price in the NFL. Fans can gripe and moan about ticket prices, but can you blame the teams for charging what the market will bear?

I like the creativity of the Toronto Series. Could the Chargers do something similar in Los Angeles?

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