When Outer Rim Marketing works

The Buffalo Bills have capitalized on the fan base in Toronto, by playing games in the "Bills Toronto Series" across the border. While roughly 99 miles is not an impossible drive for Toronto-based Bills fans to undertake for game day, the Bills are demonstrating their ability to capitalize on a strong segment of their market by bringing the product to them.

Business First of Buffalo is reporting that Rogers Communication would like to see more of the same.

Of course, critics will say that the ticket prices are absurd. Average game ticket prices in 2008 were over $180 in Toronto, and in 2009, they have been reduced approximately 17%. Still, the Bills have the lowest season ticket average price in the NFL. Fans can gripe and moan about ticket prices, but can you blame the teams for charging what the market will bear?

I like the creativity of the Toronto Series. Could the Chargers do something similar in Los Angeles?

Possible New Venue for DC United

Have you seen DC United play in RFK Stadium? It's horrible. It's 50 years old, and in this area of sports venues as entertainment centers, DC United just can't compete. After attempts to stay in the District, DC United started shopping around in suburban Virginia and Maryland.
Prince George's County just pulled the plug on a feasibility study to merely CONSIDER floating bonds worth $195 million. That's the interesting piece here... that the simple investigation into the potential economic impact was voted down 8-0. The concern is having to cover the shortfall, but would a soccer specific venue in a market as dense as the DC suburbs not have enough potential tenants?
MLS Philly is building new digs for $115 million. It's hard to imagine in this economy that there is not some locale in or adjacent to DC looking to welcome the United home and that the price can not be a bit more competitive.